Honestly it’s like washing your hair with silk it’s so gentle on the hair and the pump is perfect, gives a controlled amount.
isharazdan111, on the shampoo
Ape Scalp Coconut Shampoo₹1,799
Ape Escape Kokum Body Wash₹1,499
The Hair & Body Hydration Combo₹2,499
The Ultimate Hair and Body Hydration Gift Box₹2,999No product by that name. Press Enter to search the whole store.





Reordered: 1 in 4 customers since 2024 came back for more.
Two full-size bottles in a magnetic box, ready to hand over.
Helps with
Made for
₹2,999 ₹4,000
MRP inclusive of all taxes · ₹375 per 100 ml
Secure checkout. Pay your way:
Selling since 2022 · 148 reviews across the two bottles · Product Launch of the Year 2022, Channelier FMCG Awards
Sulphate free · Paraben free · Cruelty free · Ethically sourced · Made in India
Questions before you buy? WhatsApp +91 98110 89194
The reviews live on the two bottles inside.
Honestly it’s like washing your hair with silk it’s so gentle on the hair and the pump is perfect, gives a controlled amount.
isharazdan111, on the shampoo
The fragrance is divine, and it left my skin incredibly soft. This is, by far, the best body shower gel I have used.
Deepti, on the body wash
Smush! has transformed into a travel essential for me. I no longer have to carry my conditioner or mask for a week-long vacation as it does the job of an all-rounder!
nupursah, on the shampoo
I did try the body wash yesterday. Loved it. Getting my mom to use it now.
stusinchow, on the body wash
The Gift Box₹2,999
Two full-size bottles in a rigid magnetic box. Nothing to wrap.
I did try the body wash yesterday. Loved it. Getting my mom to use it now.

Soft, frizz-free hair from the first wash.
I ditched the conditioner after a long time and my hair still feels so soft and nice! There’s no frizz!

35% glycerin, first on the body wash label.
Genuinely didn’t feel the need to apply a moisturiser after taking shower.

Coconut milk in the shampoo, kokum in the body wash.
I love that its gentle and moisturising and the smell just makes everything feel even better.

Before / After
One wash. More volume, less frizz, and softness without a conditioner.


Smriti, co-founder, straight hair. After one wash with SMUSH!
In the shampoo
Softness, and the signature scent.
In the shampoo
Shine and smoothness.
In the shampoo
Balances the scalp and hydrates the hair.
In the shampoo
Hair strength.
In the body wash
First on the label. Keeps skin hydrated.
In the body wash
Softness, and a smooth after-feel.
Rinse hair with water followed by massaging the shampoo into the scalp until it forms sufficient lather. After leaving it on for a couple of minutes, wash it off thoroughly with water. For best results, use it 3-4 times a week.
Two to three pumps a wash. A 400 ml bottle lasts 10 to 15 weeks, depending on hair length.
Apply a generous amount on wet skin. Lather it gently over your body, creating a rich foam. Rinse it off thoroughly with water and enjoy clean, moisturised and hydrated skin. For external use only.
Three to four pumps a shower. A 400 ml bottle lasts 4 to 6 weeks.
Two labels, both printed in full.
Also contains coconut extract, brahmi extract, argan oil, hibiscus flower extract, jojoba seed oil, amla, manjistha and methi seed extract.
Purified Water, Sodium Cocoyl Isethionate, Sodium Lauroyl Sarcosinate, Glycerin, Cocamidopropyl Betaine, Acrylates/Beheneth-25 Methacrylate Copolymer, Glycol Distearate, Sodium Chloride, Fragrance, Guar Hydroxypropyltrimonium Chloride, Polyquaternium 10, Panthenol, Argania Spinosa (Argan) Kernel Oil, Bacopa Monnieri (Brahmi) Extract, Cocos Nucifera (Coconut) Milk Powder, Disodium EDTA, Hibiscus Sabdariffa (Hibiscus) Flower Extract, Jatamansi Rhizome (Jatamansi) Extract, Kigelia Africana (Kigelia) Fruit Extract, Phyllanthus Emblica (Amla) Fruit Extract, Rubia Cordifolia (Manjistha) Root Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Trigonella Foenum-Graecum (Methi) Seed Extract, Sodium Benzoate, Polyquaternium 73, Hydrolyzed Keratin Protein, Methylchloroisothiazolinone, Methylisothiazolinone.
With kokum butter.
Glycerin, Purified Water, Acrylates Copolymer, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Decyl Glucoside, Propylene Glycol, Phenoxyethanol, Sodium C14-16 Olefin Sulfonate, Sodium Chloride, Fragrance, Garcinia Indica (Kokum) Seed Butter, Sodium Hydroxide, Sodium Cocoamphoacetate, Polyquaternium-10, Benzophenone-3, Sodium Gluconate, Sodium Metabisulfite, Sodium Benzoate, Cocoamide DEA, CI 15985, CI 19140.
Free shipping across India, 3 to 5 days, up to 8 for remote pincodes.
Cash on delivery across India. Delhi NCR prepaid orders placed before 2 pm on a working day are delivered the same day.
Damaged in transit? Replaced free. Write to us within 48 hours of delivery with a photo of the parcel and the bottle: support@letssmush.com or WhatsApp +91 98110 89194.
Net quantity: 800 ml (2 x 400 ml). MRP ₹4,000 inclusive of all taxes (₹5.00 per ml). Contains: 1 x Ape Scalp Coconut Shampoo 400 ml + 1 x Ape Escape Kokum Body Wash 400 ml. Individual units not for separate retail sale.
Manufactured & packed by: Vedic Cosmeceuticals Private Limited, B-31, Sector-85, Gautam Budh Nagar, Noida (201305), Uttar Pradesh (Mfg. Lic. No. COS8UP2025000007). Marketed by: Smush Enterprises Private Limited. Country of origin: India. Grievance Officer: Smriti Mamgain, +91 98110 89194, support@letssmush.com.
Marketed by: Smush Enterprises Private Limited, C-2/36 Mangal Apartments, Vasundhara Enclave, Delhi 110096, India.
Consumer care: Smriti Mamgain, Smush Enterprises Private Limited, C-2/36 Mangal Apartments, Vasundhara Enclave, Delhi 110096, +91 98110 89194, support@letssmush.com
Rich, white, creamy shampoo. Water-clear body wash. Both sulphate free, both still lather.


Still thinking?

On the two bottles inside.
It lathers up pretty well and the need for a conditioner post the wash is not required at all. Hair feels smooth from the first wash itself.
the_enigmatic_sho, on the shampoo
I absolutely loved the SMUSH body wash! It’s soooo luxurious to use! I love that its gentle and moisturising and the smell just makes everything feel even better.
meg_mmm, on the body wash
I’ve always found my hair to look limp but my wash with Smush has really volumised it. My hair is so much more manageable and I love the lingering smell.
wildchild_su, on the shampoo
Feels awesome!! The smell, the texture and the feel after using it are just next level.
Suhail, on the body wash
Yes, I loved Smush. My mom also used it and really liked it.
bharatkalra27, on the shampoo
Sid and I have been smushing it for two weeks now! I especially love the texture and smell of the body wash.
earthenexposures, on the body wash
Absolutely loved SMUSH. With the first wash, the hair felt voluminous, shiny and clean! And the smell of coconut is absolutely divine!
Aarti, on the shampoo
Love how it makes my skin so soft and supple.
namrata.tibrewal, on the body wash
The hair feels clean, healthy with a voluminous look that lasts. My mom loves it too.
deekshay, on the shampoo
It is AMAZING! So hydrating and moisturizing, something I haven’t seen in any other body wash I’ve used in the past.
priyankamani23, on the body wash
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