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Good looking, sexy and a great gift for any occasion.

The Ultimate Hair and Body Hydration Gift Box ·
2 x 400 ml

Explore the gift box
Two SMUSH! gift boxes on a saffron ledge in coloured window light: the left one in its teal printed sleeve, the right one closed, its purple doors sealed by the SMUSH! magnet

The best minutes of your day.

Shampoo and body wash, made to be felt.

  • Sulphate free
  • Paraben free
  • Cruelty free
  • Ethically sourced
  • Made in India
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Sleeve off, doors open. No ribbon to fight.

Two SMUSH! gift boxes seen from above: one in its teal sleeve, one with the SMUSH! magnet on its closed purple doors

Inside: Ape Scalp Coconut Shampoo and Ape Escape Kokum Body Wash, two full-size 400 ml bottles, ready to hand over.

Explore the gift box

One shelf. Everyone.

Real people, with their own bottles.

A woman with long curly hair in a sea-green top holds the purple SMUSH! Ape Scalp Coconut Shampoo over one eye and smiles
A young man in an orange cartoon T-shirt holds out the purple SMUSH! Ape Scalp Coconut Shampoo against a wooden wall
A woman with long wavy hair smiles widely and holds up the purple SMUSH! Ape Scalp Coconut Shampoo
A woman with a short bob smiles in her marble bathroom, holding the teal SMUSH! Ape Escape Kokum Body Wash beside her face
A woman in a floral kurta tilts her head and smiles, holding the purple SMUSH! shampoo beside her face
A grey-haired man in a maroon shirt holds the boxed SMUSH! shampoo and body wash side by side in an office
A woman with long curly hair in a yellow floral top hugs the purple SMUSH! shampoo to her chest in front of palm leaves
A woman in a striped dress and a man in a yellow kurta pose at home, he holds a SMUSH! gift bag

Meet the founders

A couple, a shower, a shelf with two bottles on it.

Smriti Mamgain, founder and CEO of SMUSH!, in sunglasses and a white cover-up on a sandy path under trees, holding two SMUSH! bottles out to the camera, the orange conditioner and the purple Ape Scalp Coconut Shampoo
Smriti Mamgain, founder and CEO. Over nine years building brands for John Jacobs Eyewear, Andaz Delhi and PopXo. She saw a gap in homegrown premium personal care and built SMUSH.
Sahil Khanna, co-founder of SMUSH!, in sunglasses and a white shirt, standing ankle-deep at the water's edge, holding two SMUSH! bottles out to the camera, the orange conditioner and the purple Ape Scalp Coconut Shampoo
Sahil Khanna, co‑founder, growth. Twelve-plus years building businesses across Asia, most recently General Manager, Asia and Latin America, at Sun King. Executive MBA, SP Jain. Began at Hindustan Unilever.

Read our story

Out in the world with SMUSH!

Follow @letssmush
Video cover: Smriti, the founder, explains where the name SMUSH! comes from
What is SMUSH!?0:26 · sound on
Video cover: Smriti and Sahil host a SMUSH! self-care session at &Work
A self-care session at &Work0:25 · sound on
Video cover: The SMUSH! pop-up stall at a weekend market
The SMUSH! pop-up0:06 · sound on
Video cover: Smriti at the Apex Brasil export meeting in São Paulo, 2026
Smriti at Apex Brasil0:20 · sound on
Video cover: Sahil presents SMUSH! and the Indian personal care industry at the Ecommerce Brazil Forum in São Paulo
Sahil on stage in São Paulo0:17 · sound on
Video cover: Smriti, the founder, on why an Indian personal care brand can stand beside any international one
Smriti: why an Indian brand0:36 · sound on

The ritual, up close.

A thick swirl of white SMUSH! shampoo cream on a cream marble surface
Rich, white, creamy
A clear dome of SMUSH! body wash gel on a warm cream surface, light catching its edge
Water-clear gel
A hand cradles the purple SMUSH! Ape Scalp Coconut Shampoo, the 400 ml bottle as long as the hand, against a deep aubergine wall
400 ml, in hand

In their words.

4.96 from 114 reviews on the shampoo.5.00 from 33 on the body wash.

I ditched the conditioner after a long time and my hair still feels so soft and nice! There’s no frizz! And man the scent, it stays! I love it

ikshula, on the shampoo

The fragrance is divine, and it left my skin incredibly soft. This is, by far, the best body shower gel I have used.

Deepti, on the body wash

Honestly it’s like washing your hair with silk it’s so gentle on the hair and the pump is perfect, gives a controlled amount.

isharazdan111, on the shampoo

Genuinely didn’t feel the need to apply a moisturiser after taking shower.

ishitasharmaa, on the body wash

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